Years in the making, Edward Bess has perfected a miracle styling cream harnessing a blend of marine and botanical actives inspired by the centuries old beauty rituals of the Black Sea region. As his hair continued to grow longer, his premonition that the Black Sea would unlock the secret to beautiful hair proved true. He discovered his potent blend of plant botanicals miraculously gave him shiny, lustrous looking locks. Excited by his healthy hair after years of keeping the top secret formula for himself, Edward knew he had to share the Black Sea’s gift.

At last, just one styling cream that does it all — behold the miracle Hair Hero that magically boosts volume to new heights, sculpts and defines by adding texture, and even smoothes and tames hair without weighing it down. Harnessing the profound healing power of algae inspired by the remote Black Sea coast, this restorative cream provides hair with a full, healthy look. The result? Breathtakingly beautiful hair that turns heads.