Posted on by Edward Bess

EDWARD'S EDIT

THE EFFORTLESS EDGE
EXPLAINED


A: One thing that never goes out of style in my book is the effortless approach to beauty, an all-important ethos of the girl who always looks like she's never trying too hard. While makeup has the power to transform, it possesses an even greater power to subtly enhance your own natural beauty. Here's a look at the staples that increase cool quotient exponentially.