Born in Charleston, South Carolina, Edward Bess would discover his muse early on. With an innate sense of style and attention to detail, Edward has dissected beauty around him for as early as he can remember. “Even as a young boy my mother and three sisters looked to me for beauty advice – a glimpse into my future guiding women to look their best.”
At age 15 on a trip to New York City, Edward auditioned for the Professional Performing Arts School to study theater. Edward’s acceptance into the famed Manhattan theater school exposed him to cultural inspirations at every turn. As Edward continued his theater studies, he was approached to consider modeling. At age 18, fully immersed in modeling, Edward moved to work in London. His days were filled with castings and photo shoots as he soaked up the adventure of living abroad. These experiences would further influence and define Edward’s style as he set out to share his vision for women.
The face of beauty would be revolutionized by Edward’s next endeavor. “I decided to create a collection of lip colors that flattered all women – and would never go out of style,” he says. Assembling ten lipsticks and five glosses together in a sleek lacquer box, Edward named his first foray Lip Wardrobe. He debuted his lip colors in 2006 at Bergdorf Goodman, meeting with customers excited for his hand-picked shades. Edward’s talent and passion for beauty was clear – Lip Wardrobe sold out on its debut.
As word spread, women flocked to meet the 20 year old behind the buzz and have Edward personally select their lip colors. Edward expanded his range and introduced wearable shades for the eyes and face and unveiled his Black Sea skincare range. In 2010 Edward Bess launched at Neiman Marcus Beverly Hills, establishing the brand’s pared-down philosophy across the country. The long list of celebrity followers continued to grow. Edward Bess made his international debut in Paris with the launch of his coveted collection at Colette in 2012.
In commemoration of the brand’s ten year anniversary in 2016, Edward enlisted master perfumer Carlos Benaïm to create a collection of four perfumes capturing the essence of Edward’s greatest sources of beauty inspiration throughout his decade devoted to the pursuit of beauty. In 2017, Genre Eau de Parfum was named a Top 10 Finalist for The Fragrance Foundation Awards 2017 Indie Fragrance of the Year Award.
Two years after he debuted his revolutionary lip colors, Time Magazine honored Edward as one of the Top 100 People And Ideas Behind Today’s Most Influential Design (2008). Allure Magazine selected Edward’s top-selling Quad Royale as the Best of Beauty winner for Best Top Splurge (2012). Edward Bess was further recognized when chosen consecutively for Oprah’s Favorite Things with his edited travel makeup palettes (2011), his debut fragrance Eau La La (2012), for his awe inspiring Precious Pearl Perfector (2014), and again for a fourth time with Big Kiss Jumbo Lipstick (2016), accelerating the brand’s universal appeal to new heights. Edward’s passion for making the world a more beautiful place, one woman at a time, lies at the heart of his “less is more” approach to beauty.
"I decided to create a collection of lip colors that flatter all women - and will never go out of style."