• the



    Beautiful beginnings



    Following his passion, led by instinct

  • C'est Écrit


    It is written: Edward's innovative designs take off

How does one set out to capture the beguiling and elusive force known as beauty? He commits to his craft of creation, following the lead of his instinct and relying on his innate penchant for prettiness. From the start of his splash on the beauty scene, Edward’s message has been clear: less is more. He applies this same edited ethos to his life, opting to keep things simple, and always simply chic.

While bestowing beauty to all, Edward has logged almost as many air miles as lips he has painted. His trips range from far flung corners of the world for color inspiration to bustling cities that showcase his beauties, all a source of inspiration for what he dares to dream up next. From New York to Istanbul, herein are Edward’s favorite haunts around the globe. After all, beauty is meant to be shared.


Favorite Restaurant

E.A.T. on the Upper East Side serves some of my favorite food and a hefty helping of New York charm. Cipriani on Fifth is fancy and fun and I love the Waverly Inn too.

Favorite Shopping

Bergdorf Goodman, of course. This landmark store is where I got my start with my first collection of lip colors. It’s always a thrill to walk through the revolving door at this jewel box of a store.

Favorite Pastime

There are few greater joys in life than the beauty of a stroll through Central Park. She’s a beauty to behold year round, but you must go to admire her in fall most of all.

Favorite Evening

Taking in a New York City Ballet performance is always inspiring, and so is great theater. Hard to miss the in this town, that’s for sure.


Favorite Restaurant

Le Voltaire on 27 Qaui Voltaire for escargot and impeccable lighting. Café de Flore for perfectly French fare and people watching.

Favorite Bar

BAR 228 at Le Meurice. Handsome décor matched by perfectly blended drinks and old-world charm.

Favorite Shopping

No doubt about it – colette is the first place I head when I’m in Paris. This super cool store serves as the heartbeat of Paris where you’ll find everything incredible from around the globe, including all your favorite makeup from yours truly.

Favorite Museum

So many great ones it’s hard to choose. The Louvre of course for more masterpieces than your eyes can believe. Musee Rodin to do some thinking and admiring.


Favorite Restaurant

The Tower Bar at Sunset Tower has the best ambiance and I love the deviled eggs. I also love the food at Speranza in Silver Lake.

Favorite Bar

Bar Stella hands down. Great drinks and ambiance with space to enjoy a drink under the stars.

Favorite Park

I love to go for run in Griffith Park. It’s spread out with scenic views.

Favorite Museum

It’s always fun to absorb exhibits at the Getty. It’s a pretty ride up and a beautiful perspective looking out to the city below.


Favorite Restaurant

Roku Roku in Roppongi Hills is sushi at its best. The uni is my favorite indulgence and it’s a treat watching the chefs prepare everything fresh in front of you.

Favorite Shopping

Itoya in Ginza is great for picking up charming trinkets with a vast selection of beautiful stationary. I also head to Foxey for exquisite gifts and an afternoon cappuccino.

Favorite Park

I love the abundance of cherry blossoms at Ueno Park in early April. It’s a feast for the eyes being surrounded by the falling petals at the peak of sukura season.

Favorite Tea Spot

Higashiya Ginza has a beautiful selection of fragrant teas and zen atmosphere. There’s nothing quite like the Japanese tea experience.


Favorite Hotel

Four Seasons Sultanahmet is divine. Central to Sultanahmet and Hagia Sophia, you feel the energy of the city while ensconced in the beauty of the property.

Favorite Beauty Spot

Much of my beauty inspiration comes from the art of the Turkish hammam. Istanbul has the best in Turkish baths, so I always head to Cağaloğlu Hamam, Cağaloğlu for the authentic experience. Prepare to have your skin scrubbed to perfection while you soak up the history in this ancient hammam.

Favorite Shopping

No trip to Istanbul is complete without spending an afternoon at the Grand Bazaar. One of the best markets in the world, here you’ll find everything from exotic teas and spices to beautifully crafted soaps and towels.

Favorite Excursion

I love taking in the beauty of the Black Sea by heading out by boat for the day. Lunch on the open water is serene and inspiring while watching the vast expanse of the city in the distance.