It’s never been this effortless to makeover your mane and show your locks some major love. Hair Hero is Edward’s go-to styling cream for achieving breathtakingly beautiful tresses, and now the secret is out. After all, every day should be an amazing hair day.

Harnessing healing botanical actives used in beauty rituals for centuries along the Black Sea coast, Edward created a hair miracle like no other: Hair Hero, a weightless styling cream that possesses the power to redefine your hair with with volume, bounce and shine. Learn how to revamp your tresses with Hair Hero in 1-2-3 easy steps!


STEP 1: PUMP IT UP

Start with wet hair fresh out of the shower, or on damp towel dried hair. Dispense 1-2 pumps of Hair Hero into your hands and rub together before working the luxurious cream throughout your hair, starting at the roots.


STEP 2: COMB THROUGH

Detangle by running a wide-tooth comb through your hair, working the product from the roots to the ends of your locks.


STEP 3: LET IT SHINE

Now time to turn heads - let your hair dry naturally or heat style to perfection as you desire. You decide how you want to shine! Notice the light-weight formula doesn't weight your hair down while still keeping it under control and fighting frizz. Hair Hero to the rescue with just the right amount of volume and shine.